Alex has spent over 15 years supporting athletes, staff, and teams to perform in moments that matter; preparing for and delivering at five Olympic Games. Alex is the founder of Liberating Brilliance, using the experiences and insights from working in high performance sport to provide personal effectiveness, leadership and learning design support to individuals and organisations. Alex continues to consult with premier sports organisations and businesses across the world.
Alex has previously worked for the English Institute of Sport (EIS) where he spent the early part of his career as a strength and conditioning coach for British Athletics and latterly British Rowing. Post the London 2012 Olympic Games, Alex moved into leadership positions, spending five years as the EIS Head of Strength and Conditioning, overseeing the growth, support, and development of 70+ S&C coaches. Most recently, Alex spent two years as the EIS Head of Learning, responsible for the individual and organisational learning and development needs including the well-being and self-care of the entire organisation.
Alex has previously been seconded to the British Olympic Association for both the Rio 2016 and Tokyo 2020 Olympic Games, leading the performance services team, whose role is to support athletes and staff in their final preparation for competition. This included most recently leading the staff team development for Team GB in preparation for greatest show on earth. Alex has degrees in Human Biology & Sport Science, Biomechanics and Sports Nutrition. Alex is trained as a Mentor (Ashridge-Hult Business School World Class Mentoring Programme and CMI Level 7 Diploma in Leadership Coaching & Mentoring) and facilitator (Creative Problem Solving and Facilitative Leadership) being well experienced in both. These experiences help supports the delivery of a learner centred environment.